We began our business shortly after the passing of a friend's mother. Instead of having a gathering of mourners and sympathetic acquaintances, we chose to commemorate a life well lived.
Those who came to celebrate this life, walked into an event that represented this beautiful woman and everything that made her life complete. It was a celebration of life for those who knew her.
The response after this Celebration of Life event was so positive...people were telling their family members that this is how they want to be remembered. So the idea to start a business to celebrate any special occasion in one's life began.